Go to Main Content

.

 

HELP | EXIT

Detailed Course Information

 

Fall 2017
Dec 15, 2017
Transparent Image
Information Select the desired Level or Schedule Type to find available classes for the course.

MKG 400 - Product Management
Examines the process of developing and managing products and brands as part of the organization's marketing strategy. Possible topics are designing new products, competitive positioning, creating and maintaining strong brand identities, and enhancing brand equity. Prerequisite: MKG 300.
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

Restrictions:
May not be enrolled in one of the following Programs:     
      Pre-Business
      Pre-Business
Must be enrolled in one of the following Levels:     
      Undergraduate
      Graduate

Prerequisites:
Undergraduate level MKG 300 Minimum Grade of D-

Return to Previous New Search
Transparent Image
Skip to top of page
Release: 8.7.1