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Detailed Course Information

 

Fall 2017
Oct 18, 2017
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Information Select the desired Level or Schedule Type to find available classes for the course.

MKG 375 - Social Media Marketing
Study of social media as a means of marketing products and services to both consumers and organizational markets. Focuses on developing strategies for targeted social media campaigns, implementing platforms and tactics to meet those strategic goals, determining metrics and analytics for measuring success, and addressing current technology associated with the social media environment. Prerequisite: MKG 300.
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture, Online (Asynchronous)

Marketing Department

Restrictions:
May not be enrolled in one of the following Programs:     
      Pre-Business
      Pre-Business
Must be enrolled in one of the following Levels:     
      Undergraduate
      Graduate

Prerequisites:
Undergraduate level MKG 300 Minimum Grade of D-

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