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Fall 2017
Dec 16, 2017
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MKG 300 - Principles of Marketing
Introduces marketing principles, functions, and contemporary practices essential for attaining organizational objectives. Topics include the marketing environment and technology, marketing research, consumer behavior, market segmentation, product management, professional selling, advertising, pricing, distribution channels, strategy implementation, and the role of marketing in society. Prerequisite: sophomore standing; minimum grade of C in ECON 116 or 201.
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture, Online (Asynchronous)
All Sections for this Course

Marketing Department

Restrictions:
Must be enrolled in one of the following Levels:     
      Undergraduate
      Graduate
May not be enrolled as the following Classifications:     
      Freshman

Prerequisites:
Undergraduate level ECON 116 Minimum Grade of C or Undergraduate level ECON 201 Minimum Grade of C Undergraduate level ECON 116 Minimum Grade of D-

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