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Detailed Course Information


Fall 2017
Feb 24, 2018
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MGT 342 - Marketing for New Ventures
A survey course covering the principles of market research and marketing. Students will learn how to perform market research and test the demand for a product/service, determining its marketing feasibility. In addition, they will learn how to create a marketing plan that includes their decisions regarding product, promotion, price, and distribution. Prerequisite: ECON 116 or 201 or ACC 201 with a minimum grade of C; MGT 241.
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Management Department

May not be enrolled in one of the following Programs:     
Must be enrolled in one of the following Levels:     

(Undergraduate level ECON 116 Minimum Grade of C or Undergraduate level ECON 201 Minimum Grade of C or Undergraduate level ACC 201 Minimum Grade of C) and Undergraduate level MGT 241 Minimum Grade of D-

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