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|JOUR 652 - Media Analytics Measurement and Data Management|
Explores best practices in media analytics measurement and data management for journalism and strategic communications. Students focus on creating measurement frameworks to quantify and qualify audience engagement with media content to enhance content strategies of media companies.
3.000 Credit hours
3.000 Lecture hours
Schedule Types: Lecture, Online (Asynchronous)
Must be enrolled in one of the following Levels:
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