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Detailed Course Information

 

Fall 2017
Oct 16, 2017
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JOUR 652 - Media Analytics Measurement and Data Management
Explores best practices in media analytics measurement and data management for journalism and strategic communications. Students focus on creating measurement frameworks to quantify and qualify audience engagement with media content to enhance content strategies of media companies.
3.000 Credit hours
3.000 Lecture hours

Levels: Graduate
Schedule Types: Lecture, Online (Asynchronous)

Journalism Department

Restrictions:
Must be enrolled in one of the following Levels:     
      Graduate

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