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|JOUR 650 - Media Audiences and Content Strategy|
Explores cognitive, affective, and behavioral processes to understand news consumer decision making. Students will focus on content strategies to reach targeted audiences and increase audience engagement, in particular on mobile and online platforms.
3.000 Credit hours
3.000 Lecture hours
Schedule Types: Lecture, Online (Asynchronous)
Must be enrolled in one of the following Levels:
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