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Detailed Course Information

 

Fall 2017
Dec 15, 2017
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Information Select the desired Level or Schedule Type to find available classes for the course.

JOUR 650 - Media Audiences and Content Strategy
Explores cognitive, affective, and behavioral processes to understand news consumer decision making. Students will focus on content strategies to reach targeted audiences and increase audience engagement, in particular on mobile and online platforms.
3.000 Credit hours
3.000 Lecture hours

Levels: Graduate
Schedule Types: Lecture, Online (Asynchronous)

Journalism Department

Restrictions:
Must be enrolled in one of the following Levels:     
      Graduate

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