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Detailed Course Information


Fall 2017
Mar 18, 2018
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FCFA 630 - Fashion Business Strategies
This course provides an examination of retail operations and strategies within the contemporary marketing context. Includes the study of contemporary fashion retailing strategies for consumption, merchandise mix and selection processes, product assortment analysis from the context of the retailer, the examination of retail store and space allocation for product assortments, and an investigation of current retail operations in the global marketplace.
3.000 Credit hours
3.000 Lecture hours

Levels: Graduate
Schedule Types: Lecture

Marketing Department

Must be enrolled in one of the following Levels:     

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