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Detailed Course Information


Fall 2017
Feb 22, 2018
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FCFA 384 - Fashion Retailing, Management, and Branding
Study of the merchandising and management functions in the fashion industry. Philosophies and technologies used by fashion merchandisers and retailers are included. The role of merchandising is analyzed relative to market research, planning and control, pricing strategies, supply chain management, branding and sourcing. Prerequisite: FCFA 270 and 280.
3.000 Credit hours
3.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

Must be enrolled in one of the following Levels:     

Undergraduate level FCFA 270 Minimum Grade of D- and Undergraduate level FCFA 280 Minimum Grade of D-

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